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SEO (Search Engine Optimization) helps businesses appear higher on search engine results pages (SERPs), driving organic traffic to your website. Research shows that 68% of online experiences begin with a search engine, with Google holding 92.47% of the global search engine market share. Ranking high on Google isn’t just a bonus; it’s a requirement.
Organic search traffic remains one of the most valuable forms of traffic. Studies show that 53% of all website traffic comes from organic search, with SEO leading to 20x more traffic opportunities than PPC (Pay-Per-Click) on mobile and desktop. This helps businesses build brand credibility and trust over time.
Clicks: The first organic result in Google’s SERP has an average click-through rate (CTR) of 28.5%, while the second drops to 15.7%. If your business isn’t ranking on the first page, you’re missing out on a significant portion of your potential audience.
Conversion Rates: Properly optimized SEO strategies have a conversion rate of 14.6%, compared to only 1.7% from traditional outbound methods.
Investing in SEO gives your business an edge over the competition while providing measurable long-term growth.
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