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While SEO provides long-term growth, Google Ads (formerly AdWords) offers instant visibility and quicker conversions. Whether you’re launching a new product or driving traffic to a specific service, Google Ads is a powerful tool to accelerate your business growth.
How Google Ads Works
Google Ads allows you to bid on keywords relevant to your business, placing your ad at the top of search results. The beauty of Google Ads is that you only pay when someone clicks on your ad (PPC model). With the right strategy, you can capture interested prospects exactly when they are searching for what you offer.
Why Google Ads is Effective
Immediate Results: While SEO can take months to show results, Google Ads starts delivering traffic as soon as your campaign goes live. In fact, businesses make an average of $2 in revenue for every $1 spent on Google Ads.
Targeted Reach: Google Ads offers unparalleled targeting options. You can target users based on demographics, location, interests, and even the device they are using. This allows you to reach your ideal customers with pinpoint accuracy.
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