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When most people think of Google Ads, they picture text-based search ads or static banners. But in 2025, video ads are taking center stage in digital advertising. If you’re wondering whether Google Ads can be videos, the answer is a resounding YES—and they’re more powerful than ever.
Why Video Ads Matter in Google’s Ecosystem
Video content dominates the internet, with platforms like YouTube, social media, and even Google’s search results prioritizing dynamic, engaging visuals. Google Video Ads appear in multiple placements, including:
- YouTube Ads – Skippable and non-skippable in-stream ads, bumper ads, and discovery ads.
- Google Display Network – Video ads embedded in various partner websites and apps.
- Google Search (With Video Extensions) – Some search ads now allow video elements, making search results more interactive.
Do Video Ads Work? Absolutely.
Video content isn’t just eye-catching—it boosts engagement, increases conversions, and improves brand recall. According to recent studies, viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it in text.
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